Robbie Hift is the owner of El Shaddai Publishing in the Eastern Cape. He has written and published thirteen coffee table books as well as over 100 stories in newspapers and magazines. He specializes in researching and writing on the history of towns and cities like Jeffreys Bay and Port Elizabeth and also on the sport of Surfing. In 2008 he published a coffee table book entitled: Nelson Mandela Bay: From Century to CenturyIt contains classic photos and stories spanning from the 1800’s right up to the planned World Cup Soccer event in 2010. The book will become a keepsake for local residents and for visitors to the Eastern Cape and it has the backing of the mayor as well as the NMB Municipality. NMB Tourism is prominently featured, as are Shamwari Game Reserve and Addo Elephant Park to mention but a few.Hift was been asked to compile the text and photos for a brand new website promoting Nelson Mandela Bay (formally Port Elizabeth) after he had written two successful books on this city. The website is www.beachlodges.co.za The idea is to provide scholars and visitors with access to information about the eastern Cape over the internet.